By a raise of hands, how many of you knew and/or remembered that Ruger offered an over/under shotgun? My guess (since I can’t see you through your webcam…or can I?), most of you probably haven’t.
But don’t be ashamed, I almost forgot about the Red Label, too, since the shotgun has been discontinued for over a decade. But on Christmas Eve, Ruger launched the new and improved Red Label III.
The Red Label has been in and out of production since 1977. Known for rugged reliability, classic lines, and American-made quality, the shotgun built a solid reputation, but is it the right move for Ruger today?
I’m not sure, but Ruger appears to be encroaching on nearly every segment of the firearm market, especially after its 2025 acquisition of Anderson MFG. So, a return to a classic shotgun is the least bit surprising.
SPECS
The Red Label III appears to be an upgrade, both in looks and function, compared to earlier models. The standout feature is that it is initially offered only in 20 gauge. The standard specs are as follows:
- Model(s): 4510, 4511
- Caliber: 20 Gauge
- Chamber: 3”
- Capacity: 2
- Sights: Front Bead
- Optic Cut: N/A
- Barrel Length: 28”, 30”
- Overall Length: 45.50”, 47.50”
- Drop at Heel: 2.5”
- Cast: Neutral
- Trigger Type: Single Inertia
- Chokes Included: 5 (Skeet, Improved Cylinder, Modified, Improved Modified, and Full)
- Weight: 6.2 lbs., 6.5 lbs.
- Price: $3299.99 MSRP
FEATURES
Born from a design that earned its stripes decades ago, this updated over/under blends timeless style with modern refinement, thanks to the craftsmen at Connecticut Shotgun Manufacturing Company.
The 20-gauge platform feels purpose-built for long days afield, with balanced 28- or 30-inch barrels, a smooth inertia-driven trigger, and a tang safety that falls naturally under the thumb. Rich walnut, traditional checkering, and a hand-rubbed oil finish give it the kind of warmth you’d expect from a premium product. From upland birds to sporting clays, the Red Label III delivers consistent patterns, versatile choke options, and the quiet confidence of a shotgun built to be used, not just admired.
Todd Seyfert, Ruger CEO, had this to say about the partnership with the Connecticut Shotgun Manufacturing Company: “By teaming up with Connecticut Shotgun Manufacturing Company, we’re able to deliver a firearm that meets Ruger’s standards for durability and reliability while elevating the craftsmanship to a level that honors the legacy of the original. Its return also marks an important milestone for Ruger as we reestablish ourselves as a full-line manufacturer of firearms, reaffirming our commitment to providing a complete lineup of firearms to our customers.”
Zooming Out
Ruger’s CEO’s words echo my earlier thought that Ruger is attempting to venture into all areas of the firearm market.
Will a $3300 MSRP shotgun catch buyers’ interest? I’m not sure. But I do know that’s a lot of money, especially when competing with heavy hitters like Beretta, Benelli, and Browning. Yes, American manufacturing is appealing, but will it be enough to justify the price tag? We’ll have to wait and find out.
